Velox has revolutionized the power chair industry with its innovative CLOUD Power Base, which incorporates advanced engineering and technologies, setting new industry standards. Daphne Studio partnered with Velox to develop a distinctive brand identity and marketing materials that showcased their innovative motion solutions. This strategy merged Velox’s vision with a creative and authentic approach, effectively positioning the brand in a competitive marketplace.
As Velox navigated its pivotal shift from a B2C to a B2B model, Daphne Studio helped them redefine their power chair as a white-label product for distributors. Our goal was to blend Velox's innovative vision with the unique demands of B2B commerce, utilizing creativity and authenticity to set Velox apart in a competitive market. By embracing a strategic approach that highlights our core values of imagination, impact, empathy, and adaptability, we successfully positioned Velox as a leading brand in the B2B space. The Velox project required a deep understanding of the B2B landscape, prompting us to develop a narrative that resonated globally while aligning with the brand's strategic pivot. This comprehensive effort included crafting a new brand identity, enhancing digital presence, and creating targeted marketing materials to effectively communicate Velox's transition and value proposition. Our suite of services—ranging from website development and branding to video production and LinkedIn strategy overhaul—ensured Velox's successful introduction to a global audience of distributors and partners.