Video Creation | Engagement Strategy

Alpha Youth

Daphne Studio partnered with Alpha Youth to create the "Share the Love" campaign, a digital strategy focused on engaging Gen Z across social media platforms. Through innovative content and strategic engagement, the campaign significantly increased Alpha Youth's reach and fostered a strong sense of community among its target audience.

Overview

For Alpha Youth, Daphne Studio developed a targeted content strategy aimed at engaging Gen Z through digital platforms. By conducting extensive research on the digital habits of this demographic, we produced content that not only resonated with young audiences but also highlighted Alpha Youth's commitment to unity, positivity, and meaningful connections. This strategy authentically engaged young people and fostered a sense of community and belonging online, aligning with Alpha Youth's mission and values.

Video

Aproach

The "Share the Love" campaign was designed to connect with Gen Z on a deeper level, utilizing a mix of video content, photography, and interactive engagement strategies. Daphne Studio focused on creating content that would resonate with the digital-native generation, emphasizing authenticity, positivity, and inclusivity. The campaign included a series of short, impactful videos and highly shareable visual content that encouraged interaction and sharing. Our efforts led to a remarkable increase in Alpha Youth's social media presence, underscoring the campaign's effectiveness in expanding their community and fostering meaningful connections.

Details

Success Metrics

The Instagram campaign for Alpha Youth Canada saw a 2,911% increase in accounts reached and a 2,264% boost in engagement, marking a significant success in connecting with and expanding the Alpha Youth community on social media.

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