Commercial Production | Photography

Life Shared Summit

Daphne Studio partnered with Alpha Canada to produce a compelling commercial for the Life Shared Summit, an annual event focused on leadership and fostering community through shared experiences. The commercial captured the essence of the summit by showcasing a traditional East Coast kitchen party, complete with authentic elements like lobster, music, and a gathering of neighbors.

Overview

The Life Shared Summit, hosted annually by Alpha Canada, is a gathering that emphasizes leadership, community building, and fostering deep connections across diverse generations. The summit features discussions, sessions on communication, and training for leading group programs, all aimed at enhancing community understanding and relationships. For the 2023 event, Daphne Studio was tasked with producing multiple assets, including promotional videos, photography, and conference materials. Our primary deliverable was a commercial that encapsulated the spirit of the summit through the vibrant and authentic portrayal of a traditional East Coast kitchen party.

Video

Aproach

Alpha Canada tasked Daphne Studio with filming a traditional East Coast kitchen party as the focal point for the Life Shared Summit's commercial. This culturally rich event, known for its deep ties to community and camaraderie, served as the perfect metaphor for the summit’s themes of shared experiences and building relationships. We focused on capturing the authentic elements of the kitchen party, including fresh lobster, lively music, and the warm interactions of neighbors coming together. By showcasing these moments, we created a visual narrative that deeply resonated with the summit's focus on fostering connection and belonging. The commercial was designed to invite potential attendees to experience the warmth and unity of the Life Shared Summit.